Those in Generation-Z, who were born between 19, might believe growing up in the peak social media era gives them an advantage, but millennials, who were born between 19, were there from the start: they witnessed this new invention come to life. They styled their actual products to look like emojis and photographed them, highlighting how their burgers, fries, and sodas have such an iconic appearance that emojis themselves are influenced by them.All of this has made face-to-face or phone conversations a rarer form of communication among young adults. The biggest benefit, though, is that consumers will start to associate your brand with those emojis every time they see them.īy taking existing emojis and ‘branding’ them in this way, you’ll get consumers to think about you even when you’re not marketing to them.įor instance, McDonald’s recently ran a high-concept ad campaign based on how people associate emojis with their brand. Your brand voice will appear more consistent, and you’ll avoid misusing more obscure emojis. Try picking one to five emojis that relate to your brand and start using them consistently in your posts. Find a few key emojis to identify with your brand □ When using emojis for social media marketing, use them to highlight important ideas or images from your message without replacing the message itself.ĥ. It works well with Smithsonian’s knowledgeable, sober brand voice, and it calls attention to the focus of the tweet. Here, the trumpet emoji doesn’t replace any keywords or phrases. Not to trumpet their praises too loudly, but Smithsonian did well here. Here’s an extreme example from Chevrolet: Too many emojis in your social media marketing and your campaign will feel forced, irritating, or just confusing. Over 854k people are registered to a subreddit called r/fellowkids (named after the 30 Rock clip above), designed to make fun of companies missing the mark when communicating with young people.Īlong with memes that missed the mark, overuse of emojis is one of the top complaints on the subreddit, with these posts attracting thousands of mocking comments daily. 59% of all 18- to 34-year-olds now say that businesses are overdoing it with their use of emojis.Įxamples of emojis overload are everywhere. The next step is to make sure you do it in moderation. So you’ve given it some thought and come to the conclusion that emojis match the brand voice your company is aiming for. Remember to take a step back and consider your brand personality first before using emojis for marketing. This kind of feels like when your parents first found out about ‘txt-speak’. Otherwise, you could end up looking like this: But there are a few rules to keep in mind to avoid looking out of touch when using emojis for marketing in 2022. With results like that, it’s pretty hard to resist launching emoji marketing campaigns. In addition to humanizing your brand, emojis can massively boost engagement for social media marketers.įacebook posts that use emojis receive 57% more likes and 33% more comments and shares than those without them, and tweets with emojis have a 25% higher engagement rate. Think about it, on Facebook Messenger alone, over 900M emojis are sent every day without text. Your brand can jump on the popularity and influence of emojis on social media to make your message stand out, entertain your followers, and come across as more human and relatable. In fact, did you know that 92% of all internet users now use emojis? They’re present in every form of digital communication, from email to Instagram to WhatsApp. In 2022, though, emojis are too big of a cultural force to ignore. A few years ago, many companies would cringe at the thought of using emojis for marketing.
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